what personality types you attract depends on the personality of your ad
Ad Personality + Geo Personality (zip level) = More Views, More Engagements, More Responses
to learn more: information@pycoinc.com
KNOWING IS POWERFUL
IT CHANGES HOW YOU MARKET & COMMUNICATE
EXTROVERT
40.61% US Pop
INTROVERT
36.16% US Pop
AMBIVERT
23.23% US Pop
Personality Application Areas:
Marketing • Sales • HR • Relationships • Travel & Hospitality • Financial • Medical • Insurance • Computer Gaming • Education • Real Estate • Legal • Politics • News • Social Media
PYCO PERSONALITY DATA DIFFERENCE
DEMOGRAPHIC DATA
- GENDER: Female
- AGE: 25 – 30
- HOUSEHOLD INCOME: $70K – $100K
- MARITAL STATUS: Married
- EDUCATION: High School
- FAMILY SIZE: 4
- OCCUPATION: Teacher
- RELIGION: Protestant
- RACE: White
REMARKS: This is more like a data field, variable, indicator
LIFESTYLE DATA
- Mom
- Has a child between 5 months and 10 months
- She carries a platinum card and shops online
- Spends $500+/month online
- She is in the middle socio-economic rank
- Belongs to a book club
- She lives in the upper-middle community
REMARKS: This describes her lifestyle and social class. Survey and focus group studies are some of the ways to measure and identify lifestyle.
PERSONALITY DATA
INTROVERT: She is a private type and not interested in high energy events. She prefers a small group or party size when hanging out. To reach her, you have to write to her.
STRONG FEELING: She is more likely to use and read Customer reviews than Editorial reviews when evaluating her interest in a book.
PERSONALITY: She has high respect for facts and data. The company may want to approach her with good reviews, strong research findings, and a well-organized flow of information. Communication must be clear and straightforward manner. Loyalty is extremely strong with this personality type. She seeks good “value” items.
REMARKS: This shows how she likes to be approached, how she collects information, and how she makes decisions. Personality is highly predictive because it is the root of all behaviors, feelings, attitudes, and needs.
There is no such thing as a pure introvert or extrovert. Such a person would be in the lunatic asylum. – Carl Jung
ABOUT US
We’re a team of accomplished SMEs, statistical data scientists, educators, entrepreneurs, and tech individuals that shares a common goal—solving the impossible, creating disruptive solutions, and sharing back.
OUR FIRST DISRUPTIVE SOLUTION
An AI-driven intelligence algorithm that computes and reveals every individual’s personality type instantly. No questionnaires. No interviews. No tests. All is run by machine using data science, machine learning, deep learning, and AI techniques.
We’ve basically operationalized the 100-year-old psychology work, the work of eminent thinkers in the field of psychology like Carl Jung and Abraham Maslow. Carl Jung was a pioneering psychologist in the development of the concept of psychological or personality typing. The concept of psychological or personality typing was then expanded on by Isabel Briggs Myers with the creation of the Myers-Briggs Type Indicator (MBTI). Personality psychology is a branch of psychology in academia.
IMPORTANT TO REMEMBER
The business landscape has changed. Customers are not only more difficult to acquire, keep, and grow, but also much harder to please, engage, connect, communicate, and build relationship with than ever before. Customers also own the relationship—not the company. Business success today requires a new depth of customer insight—an insight that is beyond any demographic, buyer, interest, financial, and lifestyle data. That insight is personality. Personality is the root of all behaviors, feelings, attitudes, desires, and needs. Personality is the piece that makes us unique. You use personality information to engage, connect, communicate, sell, and build relationship with customers. Keep in mind, we today can no longer think in terms of transactions, we think in terms of relationships. PYCO data assist you in understanding your customers in a way that can help you forge a strong and trusting relationship with them.
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Find the personality of every state and every 5-digit zip code in the USA.
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